When I first went into actual business for myself it was a major disaster.
I honestly had all the tools I needed to get the job done, but had a taxing time competing against numerous other established companies.
I will admit that it made me depressed for a certain time period. I reduced my prices low enough to undercut almost everyone else, yet it still didn’t work! My husband provided me with a fine idea that sounded absurd at first, but since I had nothing else to lose I decided to try it. He said that if lowering my prices didn’t work, I should raise them, and make them higher than any other Heating, Ventilation and A/C appliance supplier. I thought it would never work to be honest, but my husband did grow up around rich people so I followed his advice and made myself the most extravagant Heating, Ventilation and A/C appliance supplier in town. Somehow, it ended up working! My husband said that rich people don’t enjoy going for the lowest priced Heating, Ventilation and A/C service, they easily feel more comfortable paying for extravagant service. This made no sense to me, however he was totally right. As soon as my Heating, Ventilation and A/C appliance prices went up, so did my business. The way rich people see it, you get what you pay for pretty much, so to them the cheapest Heating, Ventilation and A/C tech equals the worst possible service. By making myself the most costly Heating, Ventilation and A/C tech around, I got more calls, because people now assumed I had the best repair in the area! They say that business essentially is all about how you present yourself, and it’s true even in the Heating, Ventilation and A/C industry, because when you charge a great deal, everyone has the impression that you must be the best in the area.