When I first went into actual business for myself it was a complete disaster.
I honestly had all the tools I needed to get the job done, but had a challenging time competing against a bunch of other established companies.
I will admit that it made me depressed for a time period. I reduced my prices low enough to undercut everyone else, as well as it still didn’t work! My partner provided me with a good idea that sounded crazy at first, but since I had nothing else to lose I decided to try it. She said that if lowering my prices didn’t work, I should raise them, as well as make them higher than any other Heating, Ventilation, as well as A/C supplier. I thought it would never work, but my partner did grow up around rich people so I followed her advice as well as made myself the most overpriced Heating, Ventilation, as well as A/C supplier in town. Somehow, it worked! My partner said that rich people don’t enjoy going for the cheapest Heating, Ventilation, as well as A/C service. They totally feel more comfortable paying for a costly one, and this made no sense to me, but she was right. As soon as my Heating, Ventilation, as well as A/C prices went up, so did my business. The way rich people see it, you get what you spend money for, so to them the cheapest Heating, Ventilation, as well as A/C device tech equals the worst possible service. By making myself the highest priced Heating, Ventilation, as well as A/C device tech in town I got more calls, because people now assumed I had the best actual repair service in town! They say that business basically is all about how you present yourself, as well as it’s true even in the Heating, Ventilation, as well as A/C industry. When you charge the most, everyone guesses you must be the best.