When I first was able to get into business for myself it was a fairly crucial disaster… I had all the tools I required to get the job done, however had a difficult time competing against so many other established companies.
I honestly have to admit that it made me depressed for a duration of time.
I reduced my prices low enough to undercut pretty much everybody, yet it still didn’t work! My spouse provided me with an interesting plan that sounded crazy at first. Since I had nothing else to lose I decided to try it. She said that if lowering my prices didn’t work, I should raise them, plus make them higher than any other Heating and A/C equipment supplier. I was genuinely thinking that it would never work, however my spouse did grow up around rich people so I followed her interesting advice plus made myself the most high-priced Heating and A/C equipment supplier in town. Somehow, it worked! My spouse said that rich people don’t like going for the cheapest Heating and A/C equipment service. They honestly feel more comfortable paying for a high-priced service. This wasn’t making sense to me, despite the fact that she was right. When my Heating and A/C prices went up, so did my business. The way rich people see it, you get what you spend money for, so to them the cheapest Heating and A/C equipment tech equals the worst service you can go for! By making myself the most costly Heating and A/C equipment tech in town I got more calls, because people now assumed I had the finest repair in town! They say that businessly really is all about how you present yourself, plus it’s true even in the Heating and A/C equipment industry. When you charge a great deal of currency, most people think you must be the best.