My father has owned a heating as well as cooling appliance supplier for the past 30 years, and he has consistently loved his work as well as he’s super gifted at it.
He rules his Heating as well as Air Conditioning appliance supplier something like a king on his throne, though.
He never lets anyone tell him what to do or how to do it when it comes to anything about the business. This has consistently included his SEO strategy, too. Actually, his Heating as well as Air Conditioning SEO strategy has consistently been to have no strategy at all! It’s driven me nuts over the years that he has never had any advertising at all for the supplier. He says that his reputation as well as ability to maintain all kinds of air conditioner appliances as well as furnaces is the only advertising that he needs. Well, I suppose to a certain extent that’s true, however since I went to school for SEO as well as advertising, I think that he should really allow me to help out at the family business. I basically told him that the two of us should run a heating appliance tune up special for the fall as well as at first, he fought me on it! But after that I was able to talk him into it as well as I’m happy about the ads I have come up with. We are actually going to have a couple of radio spots, a local cable spot, as well as some ads in our local magazines for furnace tune up specials as well as fireplace maintenance. I think that it will be excellent for business! Maybe if it works out, my father will let me take over this area of the Heating as well as Air Conditioning appliance business.
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