When I first went into business for myself it was a fairly serious disaster.
I had all the tools that were necessary to get the job done, however I had a taxing time competing against numerous other established companies.
I will disclose that it made me depressed for such a long while. I reduced my prices low enough to easily undercut all the rest of them. Of course, it still didn’t work! My wifey gave me an idea that sounded relatively silly at first, however since I had nothing else to lose I thought I might as well try it. She said that if lowering my prices didn’t work, I should raise them, and make them much higher than any other Heating and Air Conditioning machine supplier. I was truly thinking it would never work, however my wifey did grow up around rich people so I followed her advice and made myself the most expensive Heating and Air Conditioning machine supplier in town. Somehow, it worked very well! My wifey said that rich people don’t love going for the cheapest Heating and Air Conditioning machine service, they definitely feel comfortable paying for something that is overpriced! This made no sense to me in the slightest, although she was right, and as soon as my Heating and Air Conditioning machine prices went up, so did my business. The way rich people see it, you essentially get what you pay for, so to them the cheapest Heating and Air Conditioning machine tech equals the worst possible service. By making myself the most costly Heating and Air Conditioning machine tech in town I got more calls, because people now assumed I had the most amazing service in town! They say that business is generally all about how you present yourself, and it’s actually the case even in the Heating and Air Conditioning industry, because when you charge the most people assume you must be the best in the region.