What does the title SEM stand for? It stands for search engine marketing but goes by other names appreciate PPC, CPC in addition to CTR.
SEM is a strategy that companies use to help their website rank higher on google… Just say that you have a Heating, Ventilation in addition to A/C business in addition to you want to be on page one of google… You can use SEO, which is search engine optimization.
You can have an optimized website in addition to use targeted words on your place to help the place rank higher on google. There are times that SEO involves social media SEO. The social media pages similar to Facebook take pictures in addition to ads from your actual website to then display on their platform. This is not the same as using SEM though. SEM are those few websites pushed way at the top of google. You pay for that spot. Everytime a user clicks on the link, you pay for them to do that. Hence the name pay per click right? Search engine optimization depends on keywords put into google. You can target things like heating repair, AC maintenance or Heating, Ventilation in addition to A/C repair. When someone types those into google, your business name will then come up. Why even bother with SEO after this? These tactics are similar, but do help out a business in very different ways. Just because SEM gets people to the website, it doesn’t mean they want to stay there.