Social Media Marketing for HVAC companies Has Changed

I work for an online marketing corporation as well as due to this, our task is not at risk.

I do everything from home as well as on our laptop.

I don’t have as much work to do as well as our paycheck has taken a small hit. Other than that, all corporations are the same. I do however need to be more creative with the social media posting. Before the virus hit, I would post for Heating, Ventilation, as well as A/C dealerships on tons of media platforms about tune ups, HVAC repairs as well as upgrade. With the virus, I need to do it a bit differently. I have been trying to target indoor air quality. I make posts about whole-house air purifiers, UV lights as well as upgraded air filters all day long now. The rub is that not all of our corporations offer indoor air quality products. How should I market them? This has taken me longer trying to find the right hook. I properly use the corporation COVID-19 policy. Many of the Heating, Ventilation, as well as A/C dealerships are taking proactive safety measures. Some companies sanitize their vehicles, their parts, and even themselves. A lot of Heating, Ventilation, as well as A/C contractors are donning masks, suits as well as gloves. There are a few companies offering virtual consultations instead of coming into the house. That is consistently fun to post on social media. Again though, there is consistently that 1 corporation that is not taking a proactive stance. It is quite the challenge finding the right thing to say in this pandemic. I try to talk about this HVAC company’s emergency services, the need for ductwork cleaning, or that they are still open. Those aren’t as good as the other topics, but it is something.


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