My mother has owned a heating as well as cooling corporation for the past 30 years.
She has always appreciated her labor as well as she’s fantastic at it. She rules her HVAC device corporation something like a queen on her throne, though. She never lets anyone tell her what to do or how to do it when it comes to anything about the business. This has always included her SEO strategy, too. Actually, her HVAC SEO strategy has always been to have no strategy at all! It’s driven me crazy over the years that she has never had any advertising at all for the dealer. She says that her reputation as well as ability to service all kinds of A/C devices as well as heating systems is the only advertising that she actually needs. Well, I believe to a particular extent that’s true, however since I went to school for SEO as well as advertising, I think that she should allow myself and others to help out at the family business. I told her that all of us should run an oil furnace tune up special for the fall as well as at first, she fought myself and others on it… But then I finally talked her into it as well as I’m gleeful about the ads I have come up with. We are going to have a couple of radio spots, a local TV spot, as well as some ads in our local pennysaver magazines for furnace tune up specials as well as fireplace maintenance. I think that it will be really nice for business! Maybe if it works out, my mother will let myself and others take over this section of the HVAC device business.