My dad has owned a heating plus cooling machine business for the past 30 years. He has regularly enjoyed his job plus he’s super fine at it. He rules his Heating, Ventilation, plus A/C business sort of like a king on his throne, though. He never lets anyone tell him what to do or how to do it when it comes to anything about the business. This has regularly included his advertising strategy, too. Actually, his Heating, Ventilation, plus A/C machine advertising strategy has regularly been to have no strategy in the least! It’s driven me completely crazy over the years that he has never had any advertising at all for the business. He says that his reputation plus ability to service numerous A/C machines plus furnaces is the only advertising that he really needs! Well, I suppose to a certain extent that’s true, but since I went to college for advertising, I believe that he should really allow me to help out at the family business… I told him that we should go with a heating machine tune up special for the fall plus at first, he fought me on it. Eventually I was able to talk him into it plus I’m gleeful about the ads I have come up with. We are going to have a couple of radio commercials, a local TV commercial, plus some ads in our local magazines for furnace tune up specials plus fireplace service. I believe that it will be fantastic for business! Maybe if it works out, my dad will let me entirely take over this section of the Heating, Ventilation, plus A/C machine business.